![]() JS, CSS, and HTML not minified/aggregated/in-lined. If your website is loading slowly because you have 100+ external javascript files and stylesheets being requested from the server, then you need to look into minifying, aggregating, and inlining some of those files.In other words, your files like your HTML, CSS, and JS load a ton faster. Gzip compression not enabled. Gzip is a compression method that allows network file transfers to happen a ton faster.This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image. Images not being lazy-loaded. If your pages contain a lot of images, you MUST activate lazy-loading.Use an online tool (there are a ton of free ones) to properly resize images (or Photoshop even), and re-upload them. Use GTMetrix to find which images need resizing. Images being resized with CSS or JS. This adds extra loading time to your site.Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following: So, to measure your website speed performance, you can use Pagespeed Insights. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.Īfter all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.īoth for Mobile and PC, your website should load in under 2-3 seconds. Now, this is where this gets a bit more web-devvy. If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt. Install YoastSEO or RankMath and use them to optimize all of your web pages. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Optimize all your pages by best practice. If you’re a SaaS, this would be most of your in-app pages. Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other. Remove duplicate content. Google hates duplicate content and will penalize you for it. Otherwise, you can manually compress all images and re-upload them. Using WordPress? Just use Smush and it’ll do ALL the work for you. Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. To fix this, you should improve your interlinking (check Step 6 of this guide to learn more). Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). Otherwise, you can use an online XML Sitemap generation tool. If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. ![]() Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If you’re a bit more tech-savvy, though, read on!
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